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Youth Mental Health Marketing/Outreach Summer Student


Full-time, 35 Hours per Week for 12 weeks, Evening Hours and Weekends may be required

Pay:    $12.40 an hour for a maximum of 16 weeks from May through August 2017

Competition #: 201713

Our Mission:  As the nation-wide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, helps build resilience, and supports recovery from mental illness.

Our Organizational Values:

•    Client and Family Centered – through partnership, accountability and action
•    Culturally Competent – to provide the best service and work experience
•    Innovation – to bring value to our community

Team Values:           Trust, Respect, Communication and Teamwork.

Hours of work:        35 hours per week. Evening and weekend hours may be required.

Location:                 York and South Simcoe

Tasks and Responsibilities:

The Youth Mental Health Marketing/Outreach Summer position will; provide assistance in developing and producing promotional materials for the Ride Don’t Hide summer community event; increase awareness of the availability of youth mental health support for youth to youth and through youth to their families through supporting the development of a Youth Ambassadors Program that will promote event Ride Don’t Hide and engage youth and their families in York and South Simcoe regions.; attend community events to distribute literature; visit community partners to deliver marketing materials; package toolkits for delivery; maintain a spreadsheet of activities, past and projected; assist with timelines for projected activities; record statistics in spreadsheets; assist with special projects; accurate data entry; assist with preparing power point presentations; provide administrative assistance.

  • Help to raise awareness and help break the stigma around mental health while raising funds to support mental health programs through the Ride Don’t Hide summer community event.
  • Funds raised through this summer community event will support numerous local priorities including programs and services to disadvantaged community groups such as people with mental illness and addictions who stay in homeless shelters or who are precariously housed to better access mental health services, persons with disabilities, those who are homeless/street involved, and children/youth.
  • Assist with development and execution of marketing plan, social media marketing and web updates for our summer fundraising event – Ride Don’t Hide.
  • Prepare information packs, flyers and other materials for Ride Don’t Hide community event.
  • Create manual for future summer community Ride Don’t Hide events. 
  • Support creation of customized sponsor presentations and execution of sponsor related initiatives for Ride Don’t Hide summer community event. 
  • Work closely with various teams across the organization to expand on community building initiatives through social media platforms such as Facebook and Twitter, including building schedules to writing posts.  Support other marketing initiatives and provide administrative support as assigned.
  • Collect and generate reports regarding public feedback from the Ride Don’t Hide summer event and prepare event summary reports.
  • Track and maintain an inventory of display and promotional materials to support persons with mental health issues, newcomers to Canada, visible minorities, youth and persons who are homeless, street-involved or precariously housed.
  • Attend and participate in team meetings for Ride Don’t Hide event and Youth Ambassador program.
  • The Youth Mental Health Marketing/Outreach summer staff will assist with helping the Youth Ambassador Program to raise CMHA’s profile in the community and market its services for youth more effectively. 
  • Engage in research activities that identify potential community events taking place over the summer and fall seasons, and report back to determine whether these events are a good fit for marketing.  The Youth Mental Health Marketing/Outreach summer staff may contact the event organizers to schedule staff or Youth Ambassadors to attend; attend community events to distribute flyers and promote services; maintain spreadsheet of events; liaise with community partners.
  • Support all aspects of various marketing campaigns including the gathering of information for presentation, proofreading of materials for production and maintaining files. 
  • Attend and participate in team meetings for Ride Don’t Hide event and Youth Ambassador program and Marketing & Communications Committee

The ideal applicant will be a student who is currently enrolled in University or College pursuing a degree or diploma in Marketing, Media/Communications or Business Administration.

Because of the responsibilities of this position, preference will be given to students who have:

  • Administrative/clerical experience in an office environment; customer service experience in an office environment; experience with marketing messages and materials; experience working with community partners (through work, volunteer or co-op positions). 
  • Solid organizational and time management skills; strong problem-solving skills and decision-making ability; proficient computer skills in Microsoft Office products, including Word, Excel and Outlook.  An avid user of Facebook, Twitter and other social media outlets. 
  • Experience working with the public is an asset. 
  • Sensitivity and understanding of issues related to mental health and/or a willingness to learn are desirable.
  • Special consideration will be given to candidates that have previous, related experience in outreach as well as interest and/or experience in communications, public relations, and marketing.
  • A current Vulnerable Sector Screening will be required.
  • The ability to lift and carry 5 – 10 pound box of materials and banner.
  • The ability to travel independently to community events and fairs.

In this position, the Youth Mental Health Marketing/Outreach Summer staff will be able to apply, develop skills and gain early work experience in the following areas:

Communication and Interpersonal Skills;

  • Apply written communication skills to prepare a variety of documents (e.g. reports, document findings, record data etc.).
  • Apply oral communication skills to communicate and share your knowledge with staff. 
  • Apply initiative and interpersonal skills to work collaboratively with a multidisciplinary team.

Technical Skills and Knowledge;

  • Knowledge of standard Microsoft Office suite and software.
  • Understanding of the roles of various communications channels and how social media relates. 
  • Knowledge of the Internet and ability to conduct online research and prepare a variety of documents using information gathered online.
  • Knowledge and experience in writing, editing, and proofreading various communication documents. 

Research, Problem Solving and Analytical Skills;

  • Use the Internet and other sources to gather aggregate data, analyze and input data findings and summarize information. 
  • Input data accurately and generate reports, paying close attention to details.

Organizational Skills;

  • Apply planning and organizational skills to collect, organize, review and verify information/data through review of files, reports, and other means.

To be eligible, applicants must be students who are:

  • between 15 and 30 years of age at the start of the employment; 
  • have been registered as full-time students in the previous academic year and intend to return to school on a full-time basis in the next academic year;
  • be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act2; and,
  • be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations.

Please note that this summer employment position is conditional upon receiving funding through the Canada Summer Jobs Program.  Confirmation of funding will be known in May 2017.

This position reports to and is supervised by the Director of Philanthropy.

Working Conditions:
Office work, community settings, recreational vehicle

Disclaimer: In keeping with mental health reform, best practices, funding and direction this position may later require knowledge, skills, abilities and working conditions not noted here.

Why work for CMHA York Region?

We are team committed to our vision of mentally healthy people in a healthy society. That means we respect that our clients are the experts in their recovery journey and our role is to provide support, resources and opportunities based on their hopes and dreams.  It means that we foster and encourage an entrepreneurial spirit to create, implement and sustain innovative, evidence based and transformational impact.  We seek out and build partnerships, collaborate and share knowledge to be the most culturally competent team and fully integrated service delivery partner.

Our team cares for each other.  We have our own team values of trust, respect, teamwork and communication.  We hold ourselves accountable and we celebrate our wins.  Because we risk, we learn and we take the opportunity and time to constantly improve our skills, the way we function as a team and ultimately deliver services.  We are a team committed to mental health for all.  Join us and be part of providing great care in great communities!

Application Procedures:

If you are interested in this opportunity, please visit the Career section of our website. Complete the application form and submit cover letter and resume (PDF or Word) together as one (1) document / attachment in the Resume section, outlining how your experience matches our requirements, to the Human Resources Department quoting Competition # 201713.

CMHA, York Region Branch supports the recovery of people with mental illness and promotes diversity in the workplace. We welcome eligible consumers, women, aboriginal people, people with disabilities, and members of the LGBT, visible minority and immigrant communities to apply.

To request this posting in an alternate format or to request accommodation in the application process, email

Online:, under CAREERS section.

While we thank all candidates for their interest, only those selected for an interview will be contacted.

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